From Surveys to Signals: How AI Is Changing Voice of the Customer in Life Sciences I’ve been spending some time thinking on how Voice of the Customer (VoC) programs are evolving as artificial intelligence (AI) becomes...read more
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Stop Guessing. Start Diagnosing: The Marketing & Product-Market Fit Scorecard
I recently conducted a LinkedIn survey to understand why most startups fail. I asked “Most startups don’t fail because of a bad idea — they fail because founders ignore the warning signs. I’m curious — which of these do...read more
Why Most Startups Fail: The Brutal Truth and How to Beat the Odds
Launching a startup is exhilarating—a whirlwind of big ideas, bold moves, sleepless nights, and passionate pitches. But behind the scenes, the harsh reality remains: Most startups fail. Depending on which study you...read more
How Marketing Automation Effectively Tracks Lead Acquisition Attribution
I wanted to provide some guidance and best practices around marketing automation attribution models, which I hope will be helpful and gives you some insight. I’m sure we all embrace data-driven marketing. That said, in...read more
