MELBOURNE, Australia, Jan. 7, 2021 /PRNewswire/ — Dr. Lior Rauchberger, CEO of leading Australian genomics company, myDNA, announced a merger with the U.S., Houston-based consumer DNA test company, FamilyTreeDNA, and its parent company, Gene by Gene. Dr. Rauchberger will step into the role of CEO of the merged companies, effective immediately. Gene by Gene co-founders Bennett Greenspan and Max Blankfeld will join the Board of Directors.
FamilyTreeDNA, launched in 2000, has the distinction of being the first company in the U.S to offer direct-to-consumer DNA testing for genealogical research. myDNA, founded in 2007 by Associate Professor, Les Sheffield, started with a mission to improve countless lives by revolutionizing the field of pharmacogenomics, making truly personalized medicine a reality, before expanding into nutrigenomics to deliver actionable, personalized nutrition, fitness and skincare recommendations.
The innovative merger of myDNA and Gene by Gene is built on several shared beliefs about the tremendous potential of genetic information to dramatically improve our understanding, not only of who we are and where we come from, but by providing a scientific foundation for actionable, personalized insights, and how they can guide us in how best to care for ourselves and maintain optimal health and wellness both physically and mentally. The two businesses come together as one of the leading global experts of genealogy, pharmacogenomic and nutrigenomic services.
At myDNA, consumer privacy is paramount. myDNA believes the importance of the consumer’s ability to trust in the privacy of their genetic information, and retain control over it, cannot be overstated. Along the same line, Gene by Gene and FamilyTreeDNA will continue acting in the field of Genetic Genealogy, their original business, keeping intact their privacy rules and all terms of service.
According to myDNA CEO, Dr. Lior Rauchberger, an M.D. who practiced medicine for nine years before becoming a leading expert in personalized medicine and the intersection of medicine and technology. “It’s thanks to pioneering brands like Gene by Gene and FamilyTreeDNA that consumers see the value in safely and securely exchanging genetic information for personalized services. The Personalized Wellness revolution is only just beginning and we’re eager to be able to offer FamilyTreeDNA and myDNA members a box seat to a wider range of services thanks to the merging of these fantastic businesses.”
Author / sources: Gene By Gene / https://apnews.com/press-release/pr-newswire/business-executive-changes-ownership-changes-corporate-news-personnel-eff1b37f7c11bdf876324d9d966892d7